• Penetration
  • Activation
  • Usage
  • Retention
  • Calendar - 2016
  • Calendar - 2017

Marketing Resource Guide

Take advantage of a complete suite of comprehensive marketing resources to reach cardholders at every stage of the member life cycle.

Visa Resources

Visa Online: Your one-stop destination for doing business with Visa.

Learn How


MasterCard Resources

Introducing the MasterCard Marketing Center.

Learn How


Penetration

Target prospective cardholders and make your message stick with direct mail, statement inserts and eMarketing.

Learn How


Activation

Wake up dormant accounts with low-risk programs, effective direct mail tactics and expert guidance.

Learn How


Usage

Keep your card top of wallet and keep your members happy with a wide array of marketing programs and tactics.

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Retention

Take measures to build balances and extend your member relationships with proven programs and complete support.

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Penetration

We provide the proven tools, tactics and marketing expertise you need to reach out to members, grow your credit union’s card portfolio and make even more of your member relationships.

Visa In-Branch Credit & Debit Card Marketing Kits

All the tools and training you need to identify and win over Visa members and prospects.

On Demand


MasterCard In-Branch Debit Card Marketing Kit Downloads

All the tools and training you need to identify and win over MasterCard members and prospects.

On Demand


Small Business Card Marketing Materials

Cross sell to your members who are also small business owners, right in their consumer credit card statements.

On Demand


ProDirect® Card Acquisition Program

Save money and add cardholders with start-to-finish management of the acquisition process.

Learn More



Activation

With the right marketing mix, you can encourage members to take advantage of a wider range of products, deliver a higher level of satisfaction and give dormant accounts a wake up call.

Activate Idle Accounts with FastTrack™

Target members with promotions and special offers proven to incentivize inactive accounts with targeted mailings.

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Usage

You've worked hard to earn the loyalty of your best members. Now you can keep it growing with proven usage and loyalty rewards programs backed by exceptional marketing plans and program support.

Visa Rio 2016 Olympic Games Promotion

The Olympic Games enable Visa to deliver additional benefits to credit unions and their cardholders.

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Visa NFL Card Promotion

Leverage Visa's ongoing sponsorship of the NFL and bring national-scale marketing to your credit union.

Learn More


Merchant Offer Program

Offer members Visa-negotiated discounts at major retailers and save members more at checkout.

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ScoreCard Loyalty Program

Offer the leading rewards program in the industry and give your members more for their loyalty.

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ezCardInfo

Help members manage their finances easier.

Learn More


Mobile Banking

Encourage members to sign up for your mobile banking solution with eMarketing materials.

On Demand


Mobile Alerts for Pass-Through Users

Increase your market competitiveness by providing cardholders with personalized alerts on their mobile phones.

On Demand


Additional Visa Promotions

Leverage Visa's national promotions such as the Olympics, plus credit, debit and fraud marketing materials.

Learn More


Additional MasterCard Promotions

Learn about all of the great resources available to you as a MasterCard issuer.

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Retention

Comprehensive programs and marketing support that provide flexibility to your members, growth opportunities to your credit union and an all-around brighter financial future.

Balance Transfer Promotion

This Campaign is closed, please check back in February of 2017.


Skip-A-Pay Program

Offer a flexible payment option that builds cardholder loyalty and generates additional revenue for your credit union.

Learn More


Convenience Checks

Turnkey convenience check programs share the benefits of your card.

Learn More



2016 CSCU Marketing Calendar

  Jan Feb Mar Apr May June July Aug Sep Oct Nov Dec
penetration
Credit & Debit Kits                        
ScoreCard Employee Acquisition Promotion                        
Small Business Kits                        
ProDirect                        
Visa Employee Incentive Promotion                        
Activation
FastTrack                        
Usage
ScoreCard Bonus Points Overview                        
ScoreCard Bonus Points Reminder                        
ScoreCard Cash Back Overview                        
ScoreCard Cash Back Reminder                        
ScoreCard Rewards Sweepstakes                        
Visa Merchant Offer Program                        
Visa NFL Promotion                        
Visa Olympics Promotion                        
Retention
Letter Checks Overview                        
Letter Checks Tax Time                        
Letter Checks Summer                        
Letter Checks Back-to-School                        
Letter Checks Holiday                        
Post Holiday Balance Transfer                        
Skip-a-Pay                        
Education
Cardholder Infographic Tips                        
On Demand                        
*Enrollment/Ordering takes place 2 to 3 months prior to promotion.

2017 CSCU Marketing Calendar

  Jan Feb Mar Apr May June July Aug Sep Oct Nov Dec
penetration
Credit & Debit Kits                        
ScoreCard Employee Acquisition Promotion                      
Small Business Kits                        
ProDirect                      
Visa Employee Incentive Promotion                        
Activation
FastTrack                        
Usage
ScoreCard Bonus Points Overview                        
ScoreCard Bonus Points Reminder                        
ScoreCard Cash Back Overview                        
ScoreCard Cash Back Reminder                        
ScoreCard Rewards Sweepstakes                        
Visa Merchant Offer Program                      
Visa NFL Promotion- Closed, check back in July 2017                        
Retention
Letter Checks Overview                        
Letter Checks Tax Time                        
Letter Checks Summer                        
Letter Checks Back-to-School                        
Letter Checks Holiday                        
Post Holiday Balance Transfer Campaign (Generic)- Closed, check back in September 2017                        
Post Holiday Balance Transfer Campaign (Customized)
Skip-a-Pay                        
Summer Balance Transfer Campaign (Customized)
Anytime Balance Transfer Campaign (Customized)
Education
On Demand                        
*Enrollment/Ordering takes place 2 to 3 months prior to promotion.