Marketing Resource Guide
Take advantage of a complete suite of comprehensive marketing resources to reach cardholders at every stage of the member life cycle.
Visa Resources
Visa Online: Your one-stop destination for doing business with Visa.
Learn How
MasterCard Resources
Introducing the MasterCard Marketing Center.
Learn How
Penetration
Target prospective cardholders and make your message stick with direct mail, statement inserts and eMarketing.
Learn How
Activation
Wake up dormant accounts with low-risk programs, effective direct mail tactics and expert guidance.
Learn How
Usage
Keep your card top of wallet and keep your members happy with a wide array of marketing programs and tactics.
Learn How
Retention
Take measures to build balances and extend your member relationships with proven programs and complete support.
Learn How