Service 1st Federal Credit Union Surpasses Industry Standard, Achieves 4% Direct Mail Response Rate with ProDirect® from Card Services for Credit Unions®

TAMPA, Fla. (August 1, 2013) Service 1st Federal Credit Union of Danville, PA has yielded a 4% response rate from a direct mail promotion, far exceeding the industry’s average of .2%. Service 1st extended its credit card offer to members using ProDirect® from Card Services for Credit Unions®, a customized program that supports credit unions with start-to-finish management of the acquisition process.

“ProDirect was a valuable tool as we transitioned credit cards from an ancillary product to a main focus product,” said Jeff Balestrini, Chief Lending Officer, Service 1st Federal Credit Union. “We needed to do a better job of getting the word out and making the card top of wallet, and ProDirect helped us to focus on the people who needed the product.”

ProDirect is a reliable, CARD Act compliant tool that automatically selects members to receive a direct mail promotion based on customizable parameters, eliminating extra work involved in qualifying members individually. Service 1st used ProDirect to promote a credit card offer with a 1.99% introductory interest rate for six months; a competitive ongoing rate of 8.99%; and Card Services for Credit Unions® ScoreCard® rewards program.

“Consumers are looking for competitive interest rates and rewards,” said Doug Farrell, Senior Portfolio Consultant, Card Services for Credit Unions®. “Once these key factors are in place, ProDirect helps credit unions reach those members who will bear a high response rate.”

Visit here to learn more about ProDirect from Card Services for Credit Unions®.