Promote the benefits of your card program.

Looking to take the guesswork and mystery out of direct mail card acquisition? Save money and add cardholders with start-to-finish management of the acquisition process.

ProDirect® includes database scoring, customized solicitation, response tracking, new account set-up and card mailing. Plus, debt-to-income calculations based on each credit union's criteria keep mailings UDAP/CARD Act compliant. Turning members into cardholders has never been easier.

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Features

• Pre-approved direct mail solicitation program
• Select and brand unique marketing campaigns to reach members and drive your card portfolio
• Multi-touch marketing campaign builds familiarity with proven results
• Increase your card portfolio and revenue growth with professional, cost-effective strategies and coordinated marketing materials

Benefits

• Increased interest income
• Name brand recognition building
• Turnkey implementation—we do all the work
• Flexibility and reliability
• Consistent decisioning

For more information, email products@cscu.net.