“This year we saw some exceptional nominations touting the credit unions’ successes in what can be considered one of our most challenging years,” said Bill Lehman, vice president of portfolio consulting at Card Services for Credit Unions®. “Our CAMEO winners seized an opportunity to make their card programs more profitable, and we like to recognize our credit union members that work hard to grow their card portfolios.”
Card Services for Credit Unions® encourages credit unions to take an active approach in growing their credit and debit card portfolios. By highlighting the outstanding results of effective campaigns, the CAMEO awards provide an opportunity to recognize high achievers and showcase best practices for all members.
“We always enjoy spending time with our members, and the exchange of ideas was especially energizing this year,” said Robert Hackney, Card Services for Credit Unions® president. “It’s a great opportunity to connect with colleagues and learn from each other’s success.”
CAMEO winners from Eastman Credit Union, ABNB and Community Alliance Credit Union formed the first Portfolio Consulting Services Peer Panel. Attendees heard credit union panelists, along with Card Services for Credit Unions®’s Portfolio Consulting Services team, explain the consultation process and how they converted recommendations into winning strategies for their credit unions.
Other highlights from the Annual Meeting included breakout sessions with executives from Visa, MasterCard, FIS and Card Services for Credit Unions®, as well as other key leaders in the financial industry. Featured speakers included Frank Diekmann, Credit Union Journal; Gary Norcross, FIS; Wayne Best, Visa, Inc.; Bill Hampel, CUNA; and Stacey Pinkerd, Visa, Inc.; Dan Jansen, a crowd favorite, gave his inspirational story.
Next year’s CAMEO Awards will be presented at the 2011 Annual Meeting April 27 – May 1 at the Disney Yacht & Beach Club in Orlando, Fla.
2010 CAMEO Winners:
Overall Credit Campaign (assets more than $1 billion) First – Eastman Credit Union (Kingsport, TN) Second – Atlanta Postal Credit Union (Atlanta, GA) Third – Randolph-Brooks Federal Credit Union (Live Oak, TX)
Overall Credit Campaign (assets $500-$999 million) First – Motorola Employees Credit Union (Schaumburg, IL) Second – America’s First Federal Credit Union (Birmingham, AL) Third – Credit Union 1 (Rantoul, IL)
Overall Credit Campaign (assets $200-$499 million) First – APL Federal Credit Union (Laurel, MD) Second – APNB Federal Credit Union (Chesapeake, VA) Third – Piedmont Advantage Credit Union (Winston Salem, NC)
Overall Credit Campaign (assets $100-$199 million) First – MemberSource Credit Union (Houston, TX) Second – Members First Credit Union (Midland, MI) Third – American 1 Federal Credit Union (Jackson, MI)
Overall Credit Campaign (assets $51-$99 million) First – Community Alliance Credit Union (Dearborn, MI) Second – Liberty Savings Federal Credit Union (Jersey City, NJ) Third – N.E.W. Credit Union (Oconto Falls, WI)
Overall Credit Campaign (assets $0-$50 million) First – ARC Federal Credit Union (Altoona, PA) Second – UNO Federal Credit Union (New Orleans, LA) Third – Calcite Credit Union (Rogers City, MI)
Overall Debit Card Campaign First – Hawaii Community Federal Credit Union (Kailua-Kona, HI) Second – BrightStar Credit Union (Sunrise, FL) Third – Ohio University Credit Union (Athens, OH)
Advertising Oak Trust Credit Union (Naperville, IL) Honorable Mention: Northern United FCU (Escanaba, MI)
Applications Bellco Federal Credit Union (Wyomissing, PA) Honorable Mention: GEMC Federal Credit Union (Tucker, GA)
Card Design Michigan State University Federal Credit Union (East Lansing, MI) Honorable Mention: GHS Federal Credit Union (Binghamton, NY)
Direct Mail SECU (Linthicum, MD) Honorable Mention: Stamford FCU (Stamford, CT)
E-Marketing LANCO Federal Credit Union (Lancaster, PA) Honorable Mention: Credit Union of Georgia (Dallas, GA)
Employee Incentives Delta County Credit Union (Escanaba, MI)
Hispanic Marketing Suncoast Schools Federal Credit Union (Tampa, FL)
Mobile Banking Michigan State University Federal Credit Union (East Lansing, MI)
Newsletters Vons Credit Union (El Monte, CA) Honorable Mention: Allegheny Energy FCU (Greensburg, PA)
Portfolio Consulting Services Hampton Roads Educators’ Credit Union, Inc. (Hampton, VA) Honorable Mention: FedChoice Federal Credit Union (Lanham, MD) Jeanne D’Arc Credit Union (Lowell, MA) Oak Trust Credit Union (Naperville, IL) Piedmont Advantage Credit Union (Winston Salem, NC) Sikorsky Financial Credit Union (Stratford, CT)
Promotional Items Purdue Employees Federal Credit Union (West Lafayette, IN)
Radio/Television Advertisement SACU (San Antonio, TX) Honorable Mention: URW Community FCU (Danville, VA)
Website FedChoice Federal Credit Union (Lanham, MD) Honorable Mention: Team One Credit Union (Saginaw, MI)
Youth Marketing First Community Credit Union (Jamestown, ND) Honorable Mention: Purdue EFCU (West Lafayette, IN)
Honorable Mention: ACME Continental Credit Union (Riverdale, IL) Alabama Teachers CU (Gadsden, AL) Appalachian Community FCU (Kingsport, TN) BayPort Credit Union (Newport News, VA) Blackhawk Credit Union (Janesville, WI) Chippewa County Credit Union (Sault Ste Marie, MI) Consumers Cooperative Credit union (Mundelein, IL) CP Federal Credit Union (Jackson, MI) Dearborn Village Community CU (Dearborn, MI) Elizabeth NJ Firemen’s FCU (Elizabeth, NJ) Erie FCU (Erie, PA)
About Card Services for Credit Unions® More than 3,000 member credit unions trust Card Services for Credit Unions® with their credit and debit card portfolios. Card Services for Credit Unions® gives credit unions access to the latest industry trends, responsive service and complete card processing solutions. As the nation's largest card processing association, Card Services for Credit Unions® is a trusted partner for insight, education and proven tools that grow and strengthen credit unions.