Kristen Herrick-Feazell

Marketing Consultant, Optimize, CSCU



Kristen has a great understanding of how to reflect a company’s culture coupled with memorable messages to create effective marketing campaigns across all media outlets. She has more than 10 years of experience in the payments industry in both issuing and acquiring.

Kristen joined CSCU in 2014 and has worked diligently to develop go-to-market strategies for member credit unions including balance transfer campaigns, employee branch promotions and sweepstakes. In addition to strategic marketing, Kristen has spent the last two years launching Optimize, CSCU’s new cost-effective solution designed to grow your card portfolio. www.CSCU.net/Optimize