• Agenda
  • Speakers
  • Breakouts
  • Roundtables
  • Testimonials
  • Sponsors and Exhibitors

Save the Date!

We hope to see you May 7-11, 2018 at the Marriott Harbor Beach Resort in Fort Lauderdale, Florida!

Tuesday, April 4th

8:00 AM - 3:00 PM  TBS Training/Breakfast
    Join FIS Learning and Development department trainers and other credit union card program managers for this session to brush up on your ClientLink knowledge, discuss the account purge process to clean up your portfolio, learn about authorization controls and parameters to mitigate risk, and various other tips and shortcuts to simplify the management of your credit union's credit card program. Breakfast is included. Pre-registration required.

8:00 AM - 12:00 PM  Advantage Session
    By invitation only.

12:00 PM - 1:00 PM   Lunch

1:00 PM - 5:00 PM   Debit Card Growth Workshop (Pre-registration required)
    Join CSCU Portfolio Consulting Services and payments experts for a half-day session to re-energize your card portfolio optimization efforts. We’lldiscuss real-world challenges and collaborate on solutions that drive results. Let’s roll up our sleeves to identify opportunities within your card programs and how best to maximize growth and profitability. Pre-registration required.

4:00 PM - 7:00 PM   Registration

4:00 PM - 7:00 PM   Solutions Showcase

7:00 PM - 9:30 PM   Welcome Reception Luau
    Mix and mingle with CSCU, your Credit Union peers, and industry solutions providers at the outdoor luau featuring cocktails and heavy appetizers.


Wednesday, April 5th

7:00 AM - 1:30 PM  Registration

7:00 AM - 8:00 AM  Breakfast

8:00 AM - 12:00 PM  General Session & Annual Business Meeting
    Gain valuable insight from industry experts:
    • Bob Hackney, CSCU President
    • Tom Davis, CSCU Senior Vice President, Finance & Technology
    • Jim McCarthy, Visa Executive Vice President, Innovation & Strategic Partnerships
    • Jason Dorsey, Co-Founder & Chief Strategy Officer, The Center for Generational Kinetics

11:30 AM - 1:30 PM  Solutions Showcase
    CSCU partners are here to meet you, get to know them and what they have to offer!

12:00 PM - 1:00 PM  Lunch

1:00 PM - 5:15 PM  C-Suite Session
    Listen to industry experts talk about the latest topics in the payments space. These insightful speakers include:
    • Bob Hackney, CSCU President
    • Tom Davis, CSCU Senior Vice President, Finance & Technology
    • Jim McMarthy, Visa Global Head of Innovation & Strategic Partnerships
    • Bob Legters, FIS Senior Vice President of Product
    • Mollie Bell, Chief Engagement and Transformation Officer, CUNA
    • Jason Dorsey, Co-Founder and Chief Strategy Officer, The Center for Generational Kinetics

1:10 PM - 5:10 PM  Breakout Sessions
    Learn from credit union and industry leaders about simplifying the complexity of payments and how to stay ahead of emerging payments. Topics include:
    • Enhancing the Credit Card Loyalty Proposition – CUs Need to Up Their Game!
    • Credit Line Increases – A Path to Growth and High ROI!
    • Signature and World – Tap into the Affluent Opportunity
    • Optimize – Marketing through Technology
    • Portfolio Growth Solutions – Card Marketing in a Box
    • Internet of Things
    • Person-to-Person (P2P) Payments
    • And more!

4:00 PM - 6:00 PM   Visa 1-to-1's
    Engage 1-to-1 with Visa experts to discuss your credit and debit programs. Pre-registration required.

5:30 PM - 6:30 PM  Exhibitor Reception & Prizes

7:00 PM - 10:00 PM  Casino Night
    Experience 1960's Las Vegas with casino games for all levels along with live entertainment, photo opportunities with your favorite Las Vegas performers and more! Heavy hors d’oeuvres will be served. Dress to match the theme!


Thursday, April 6th

7:00 AM - 8:00 AM  Breakfast

8:00 AM - 10:00 AM  General Session

10:15 AM - 12:30 PM  C-Suite Session
    As the second part of the C-Suite Sessions, we bring you inspiration and more insight. Speakers include:
    • Nelson Christian Stokes, NCS Enterprises Founder and Executive, 4-Time Winter Olympian of the Jamaican Bobsleigh Team
    • Loren Hudziak, Google Solutions Architect

10:15 AM - 12:30 PM  Roundtables & Grand Prize Giveaway

12:00 PM - 1:00 PM  Lunch

12:00 PM - 2:00 PM  Visa 1-to-1's

12:00 PM - 5:00 PM  Golf
    The CSCU Annual Conference is hosting this great golf event (scramble format) to take advantage of Orlando’s famous golf courses. The package includes the greens fee, lunch, transportation and prizes! Pre-registration required.

12:00 PM - 5:00 PM  Shopping Outing
    If golf is not for you, perhaps an afternoon of SHOPPING will do. The CSCU team will escort you on a shopping excursion to one of Orlando’s most popular designer outlet malls, Orlando International Premium Outlets. Clothes, shoes, jewelry, fragrances … anyone? Pre-registration required.

6:00 PM - 7:00 PM  Cocktail Reception

7:00 PM - 9:00 PM  Farewell Dinner & EMI Awards

9:00 PM -11:00 PM  After Party

Dynamic and inspirational General Session Presentations from Keynote and Industry Speakers. These presentations will motivate and energize you to lead the charge and successfully chart the way forward for your credit union.

Guest Speakers

Jim McCarthy

Executive VP
Innovation & Strategic Partnerships, VISA
Learn more

BOB Legters

CPO, Product Management Global Retail Payments,
FIS
Learn more

Mollie Bell

Chief Engagement and
Transformation Officer,
CUNA
Learn more

Jason Dorsey

Co-Founder and
Chief Strategy Officer,
The Center for Generational kinetics
Learn more

Loren Hudziak

Solutions
Architect,
Google
Learn more

Nelson Christian Stokes

4-time Olympian, Founder & Executive Chairman,
NCS Enterprises
Learn more

Thought Leaders

Robert "Bob" Hackney

President
CSCU

Learn more

Tom Davis

Senior Vice President,
Finance & Technology,
CSCU
Learn more

Lou Grilli

Director,
Payments Strategy,
CSCU
Learn more

Kristen Herrick-Feazell

Optimize
Marketing Consultant,
CSCU
Learn more

Senior Portfolio Consultants

Mike Chenderlin

Senior Portfolio Consultant
CSCU

Learn more

Dave Chojnacki

Senior Portfolio Consultant,
CSCU

Learn more

Michele Featherstone

Senior Portfolio Consultant
CSCU

Learn more

Stephanie Hainje

Senior Portfolio Consultant
CSCU
Learn more

Dean Knudtson

Senior Portfolio Consultant
CSCU
Learn more

Breakouts- Wednesday, April 5

1:10 - 1:50 pm

Tokenization – Trends and Benefits in Emerging Payments

- Connie Davis, Enterprise Product Strategy and Jenny Lewis, Director, Tokenization Strategy, FIS
    What’s NEW in Mobile Wallets – Payments of Today into the Future and learn about the Card-on-File Merchant Tokenization – Why it matters

Millennial Marketing and Leveraging Social Media

- Michele Featherstone, Senior Portfolio Consultant and Kristen Herrick-Feazell, Optimize Marketing Manager CSCU
    Come for a presentation on the how to get your message to and through to this highly sought after demographic. Understand the importance and how to leverage social media to your fullest advantage!

Signature and World Cards– Tap into the Affluent Opportunity

- Dean Knudtson, Senior Portfolio Consultant, CSCU
    Affluent card products are garnering the lion’s share of Credit spend, and represent a great product opportunity for credit unions. Learn the advantages of offering affluent cards and experiences from credit unions who have launched these cards.

Fraud Post-EMV – Trends, Expectations, and Best Practices

- Lori Hodges, Risk Services Manager, Visa
  • EMV fallback and fraud on fallback
  • Card not present – what to expect with the new version of 3DS and Visa rule changes in Verified by Visa
  • Digital fraud trends
  • Latest cyber trends

Enhancing the Credit Card Loyalty Proposition – CUs Need to Up Their Game! A Credit Union Success Story: ETFCU

- Dave Chojnacki, Senior Portfolio Consultant, CSCU and Andrea Brown, Director or Market Data, ETFCU
    Competition in the marketplace is hotter than ever when it comes credit card rewards! Please join us for a discussion on the potential strategies and tactics to make credit union loyalty and rewards offerings more attractive and competitive, including the many ways that you can leverage ScoreCard to accomplish just that!
    Evansville Teachers Federal Credit Union has embraced the role of payments in acquiring and cultivating member relationships. Come hear about their Platinum Rewards Credit Card product, Platinum Rewards checking, the Pays and other innovative ways they are reaching and engaging their members.

The Circle of Life for Shopping, Purchasing and Payments

- Tom Davis, CSCU
    Payments continue to shape shopping and purchasing behavior. How are new payment technologies changing the way we shop and buy? New payments technologies are changing the concept of the POS for good… Could we see plastics and POS terminals go away forever? How may future shopping and purchasing technologies cause further innovation in payments? Come hear some perspective on topics including:
  • Checkout-less shopping – what will the front of the store look like in the future?
  • Can we get to the point where plastic is no longer being issued? What replaces it? Biometrics? Wearables? Beacons?
  • How could new rails like blockchain be a part of payments in the future? Or will it?

2:00 - 2:40 pm

Mobile Payments: Moving at the Speed of Innovation

- Eric Kuhn, Product Manager, Enterprise Product Development, FIS
    In this session we will break down the mobile landscape, why your digital products are essential for growth and how to craft the most effective strategy for your client base.

Optimize – Marketing through Technology

- Kristen Herrick-Feazell, Optimize Marketing Manager and Ann Farrell, Optimize Senior Portfolio Consultant, CSCU
    Be more strategic and unique with your marketing. Let CSCU’s Optimize Premier consultants provide you with non-traditional ideas to utilize technology for more targeted and innovative ways to do marketing.

Debit Insights - Your One Stop Shop for Issuing and Acquiring Data

- Andrew Oasen, Senior Director ATM Strategy; Jeanette Garrett, Senior Director Debit Strategy, FIS
    Big Data is becoming more important in the financial institution space, the need for this data using a single source for issuer and acquirer data is becoming all the more needed. This session will focus on ATM Analytics and new enhanced data points for the card side of Debit Insights.

Repeat: Fraud Post-EMV – Trends, Expectations, and Best Practices

- Lori Hodges, Risk Services Manager, Visa
    Big Data is becoming more important in the financial institution space, the need for this data using a single source for issuer and acquirer data is becoming all the more needed. This session will focus on ATM Analytics and new enhanced data points for the card side of Debit Insights.
  • EMV fallback and fraud on fallback
  • Card not present – what to expect with the new version of 3DS and Visa rule changes in Verified by Visa
  • Digital fraud trends
  • Latest cyber trends

Repeat: Enhancing the Credit Card Loyalty Proposition – CUs Need to Up Their Game! A Credit Union Success Story: ETFCU

- Dave Chojnacki, Senior Portfolio Consultant, CSCU and Andrea Brown, Director or Market Data, ETFCU
    Competition in the marketplace is hotter than ever when it comes credit card rewards! Please join us for a discussion on the potential strategies and tactics to make credit union loyalty and rewards offerings more attractive and competitive, including the many ways that you can leverage ScoreCard to accomplish just that!
    Evansville Teachers Federal Credit Union has embraced the role of payments in acquiring and cultivating member relationships. Come hear about their Platinum Rewards Credit Card product, Platinum Rewards checking, the Pays and other innovative ways they are reaching and engaging their members.

Repeat: The Circle of Life for Shopping, Purchasing and Payments

- Tom Davis, CSCU
    Payments continue to shape shopping and purchasing behavior. How are new payment technologies changing the way we shop and buy? New payments technologies are changing the concept of the POS for good… Could we see plastics and POS terminals go away forever? How may future shopping and purchasing technologies cause further innovation in payments? Come hear some perspective on topics including:
  • Checkout-less shopping – what will the front of the store look like in the future?
  • Can we get to the point where plastic is no longer being issued? What replaces it? Biometrics? Wearables? Beacons?
  • How could new rails like blockchain be a part of payments in the future? Or will it?

Repeat: Tokenization – Trends and Benefits in Emerging Payments

- Connie Davis, SVP, Enterprise Product Strategy and Jenny Lewis, Director, Tokenization Strategy, FIS
    What’s NEW in Mobile Wallets – Payments of Today into the Future and learn about the Card-on-File Merchant Tokenization – Why it matters

Portfolio Growth Solutions – Card Marketing in a Box

- Ann Farrell, Optimize Senior Portfolio Consultant, CSCU
    Optimal growth with minimal effort. The first year results are in and credit unions participating in CSCU’s Optimize Portfolio Growth Solutions have seen a 14% average revenue growth. If growing your card portfolio is part of your credit union’s plan, you do not want to miss this breakout session highlighting a cost-effective 12 month marketing calendar that is planned, implemented and coordinated on your behalf through CSCU.

Repeat: Signature and World – Tap into the Affluent Opportunity

- Dean Knudtson, Senior Portfolio Consultant, CSCU
    Affluent card products are garnering the lion’s share of Credit spend, and represent a great product opportunity for credit unions. Learn the advantages of offering affluent cards and experiences from credit unions who have launched these cards.

Consumer Engagement: A Cardholder’s New Role to Stop Fraud and Save You Money

- Daniel Rodriguez, Fraud Product Management, FIS
    This session will discuss the emerging technologies related to consumer engagement solutions. As cardholders are now a bigger part of the fraud mitigation process finding the right balance of how is key.

Repeat: Millennial Marketing and Leveraging Social Media

- Michele Featherstone, Senior Portfolio Consultant, CSCU
    Come for a presentation on the how to get your message to and through to this highly sought after demographic. Understand the importance and how to leverage social media to your fullest advantage!

The Tom & Lou Show - an Open Discussion on Emerging Payments

- Tom Davis, SVP Finance & Technology and Lou Grilli, Director of Payments Strategy, CSCU
    No canned presentations; no prepared talking points, no defined format – just an open dialogue among attendees, moderated by Tom and Lou. Come to the session to share your predictions, your hot topics, and your burning questions regarding emerging payments. Leave the session inspired!

3:40 - 4:20 pm

Repeat: Mobile Payments: Moving at the Speed of Innovation

- Eric Kuhn, Product Manager, Enterprise Product Development, FIS
    In this session we will break down the mobile landscape, why your digital products are essential for growth and how to craft the most effective strategy for your client base.

Credit Line Increases – A Path to Growth and High ROI!

- Michael Chenderlin, Senior Portfolio Consultant and Kristen Herrick-Feazell, Optimize Marketing Manager, CSCU, Cassie Mangold, Director of Consumer Lending, TTCU, Chris Slane, Director of Payments/Head of Card Operations, Chartway
    When was the last time your credit union ran a credit line increase? If it’s been more than one year you are overdue! Proactively increasing credit limits is a crucial step in expanding member value and increasing revenue. Let CSCU help with our Credit Line Increase Program.

How to Capture Growth by Adding Small Business Portfolios

- Petra Nedzel, Director in Visa Small Business Product
    Credit unions considering launching a small business credit or debit card are invited to join this session where we discuss the value of the small business segment, considerations for launching business products, industry best practices and how free Visa tools and resources can help issuers improve their portfolio performance.

Fraud Machine Learning: A Digital Arms Race that Holds Security in the Balance

- Scott Bright, VP Enterprise Fraud Strategy, FIS
    In this session, we will discuss what is being seen in the industry as it relates to Artificial Intelligence and Machine Learning related to fraud mitigation. We will discuss on both the processing side as well as the fraudsters side as to how these types of technologies are being leveraged.

Threats to Retail Banking

- Victor Oliveira, Erik Nansen, MasterCard
    A look at three mega trends and how these are affecting payments and commerce. We’ll discuss consumer and tech trends that will impact how financial institutions interact with their customer in the future; review present and future threats to retail banking and explore opportunities to remain relevant in the future.

Person-to-Person (P2P): How to Win Members and Influence Payments

- Lou Grilli, CSCU
  • Driver for P2P adoption
  • Solutions in market:
    • Stored Value solutions: PayPal, Venmo, and Dwolla
    • Bank-Centric P2P: Popmoney, and Zelle from ClearXChange
    • Social Media P2P: Facebook Messenger, Snap Cash, Google Wallet.
  • Success factors (mobile, network effect, social, fees)
  • Benefits to credit unions

4:30 - 5:10 pm

Wearables: The Wave of the Future or Passing Fad?

- Lydia Plunkett, Sr. Director Consumer and Small Business Credit Strategy, FIS
    Interactive session focused on evaluating the value proposition wearables provide (including use cases) and how Issuers can own their own strategic stage of the wearable banking ecosystem.

Repeat: Credit Line Increases – A Path to Growth and High ROI!

-Michael Chenderlin, Senior Portfolio Consultant and Kristen Herrick-Feazell, Optimize Marketing Manager, CSCU, Cassie Mangold, Director of Consumer Lending, TTCU, Chris Slane, Director of Payments/Head of Card Operations, Chartway
    Credit line management is crucial to your credit card program’s success. Join us for a discussion of the need and importance of reviewing your portfolio for a potential credit line increase program, key steps in the process, and dialogue with credit unions that have done them successfully. Their results will astound you!

Repeat: How to Capture Growth by Adding Small Business Portfolios

- Petra Nedzel, Director in Visa Small Business Product
    Credit unions considering launching a small business credit or debit card are invited to join this session where we discuss the value of the small business segment, considerations for launching business products, industry best practices and how free Visa tools and resources can help issuers improve their portfolio performance.

Repeat: Consumer Engagement: A Cardholder’s New Role to Stop Fraud and Save You Money

- Daniel Rodriguez, Fraud Product Management, FIS
    This session will discuss the emerging technologies related to consumer engagement solutions. As cardholders are now a bigger part of the fraud mitigation process finding the right balance of how is key.

Repeat: Threats to Retail Banking

- Victor Oliveira, Erik Nansen, MasterCard
    A look at three mega trends and how these are affecting payments and commerce. We’ll discuss consumer and tech trends that will impact how financial institutions interact with their customer in the future; review present and future threats to retail banking and explore opportunities to remain relevant in the future.

Repeat: Person-to-Person (P2P): How to Win Members and Influence Payments

- Lou Grilli, CSCU
  • Driver for P2P adoption
  • Solutions in market:
    • Stored Value solutions: PayPal, Venmo, and Dwolla
    • Bank-Centric P2P: Popmoney, and Zelle from ClearXChange
    • Social Media P2P: Facebook Messenger, Snap Cash, Google Wallet.
  • Success factors (mobile, network effect, social, fees)
  • Benefits to credit unions

Roundtable Topics


Visa’s Small Business Payments Research & Resources

- Petra Nedzel, Director in Visa Small Business Product, Visa
    Understand how your small business members make payment decisions including initial product adoption. Visa will review highlights from our comprehensive research on over 6,000 US Small Business owners payments behaviors in a typical month. Additionally, we’ll review turnkey resources that Visa provides to simplify the launch and management of your small business portfolio.

Fraud Post-EMV – Trends, Expectations, and Best Practices

-Jason Paguandas, Visa
  • EMV fallback and fraud on fallback
  • Card not present – what to expect with the new version of 3DS and Visa rule changes in Verified by Visa
  • Digital fraud trends
  • Latest cyber trends

EMOB –The Key to Increasing New Account Production

- Greg Borchardt, Senior Director, Visa
    Incorporating an Early Months on Book (EMOB) communications strategy in conjunction with your new accounts onboarding process is key to maximizing new debit account activation and usage. Learn how to develop an EMOB communications strategy, what the proper communications cadence is, and what other successful issuers are doing to maximize new account production.

Increasing Debit Usage to Improve Portfolio Growth

- Greg Borchardt, Senior Director, Visa
    Debit penetration and activation rates have moderated the past few years which has made portfolio growth more challenging. The key to future growth is focusing your credit union’s initiatives on increasing debit usage. Learn which are the fastest growing segments, which earn the highest interchange, and what the proven strategies and tactics are to increase debit usage in 2017.

Chip Card

- Fred Csaky, FIS
    This round table is an opportunity to get updated information on how the U.S. migration to chip card is progressing, including issuer stats, cardholder adoption and merchant enablement. Additionally you will learn what FIS will be delivering in 2017 to further support chip cards and for you to share your chip card questions and experience.

Loyalty

- Dan Caggiano, FIS
    This round table session will allow participants to ask general questions about the loyalty environment and ask questions about specific programs. We will also highlight FIS loyalty enhancements and discuss what’s on the horizon for loyalty programs.

Fraud

- FIS
    Card fraud continues to evolve and as an industry we need to proactively leverage fraud solutions to mitigate fraudulent card losses. Card Fraud in general continues to follow the path of least resistance and using innovative products & services can help minimize and detect fraudulent card trends. Using enhanced scoring solutions can help increase fraud detection rates for your credit & debit card programs.

Tokenization

- Jenny Lewis, Connie Davis, FIS
    Join us for an information packed session around “The Pays” and what your Credit Union needs to be prepared for as you build or execute on your mobile payments strategy. Learn what FIS is doing to support our Credit Unions through our Standard Token Services, get visibility into the mandated requirements the brands are behind, and clarification on frequently asked questions.Join us to learn ‘round the table’ just how your peers are handling their entry into ‘The Pays’ playground.

#Underbanked

- Lydia Plunkett, FIS
    The underbanked and unbanked are that way for a reason, this roundtable discussion is focused on understanding their consumer preferences/choices as well as why they make them in order to build an experience that will resonate with this demographic. There are 150 million of these consumers who don’t trust conventional servicing and have built behaviors and habits around their underbanked/underserved world, understanding their philosophies which includes the millennial mindset is vital to future of credit union success.

Optimize: Portfolio Growth Solutions

- Kristen Herrick-Feazell and Ann Farrell, CSCU
    We’vel made growing your card portfolio simple. Portfolio Growth Solutions provides your credit union the opportunity to take advantage of a 12-month marketing calendar that is planned, developed, coordinated and implemented by CSCU on your credit union’s behalf. This pay-per-performance solution, utilizes proven products, services, and campaigns that increase penetration, activation and usage. Credit Unions participating in CSCU’s Optimize Portfolio Growth Solutions have seen a 14% average revenue growth in their first year.

Optimize: Premier Consulting Services

- Kristen Herrick-Feazell and Ann Farrell, CSCU
    Services that simplify your marketing needs. From customized marketing campaigns on your schedule to targeted usage campaigns, Premier Consulting Services offers a range of a’ la carte products to meet every credit union’s needs. Current services include: credit line management, customized balance transfer campaigns, spend & get campaigns and more.

Emerging Payments

- Lou Grilli, CSCU
    Current topics and trends in payment news, such as mobile wallets: A look at Apple/Samsung Pay, versus FI-branded wallets, versus merchant-specific and closed loop apps. Which one will win? Hint: Sometimes the best way to predict the future is to look at the past.

Testimonials from CSCU's 2016 Solutions Conference



Jim Nottingham, NEA Federal Credit Union





Jeremy Faust, People First Federal Credit Union





Janelle Stockwell and Courtney Banker, Firefly Credit Union



Dawn Seward, Zeal Credit Union



Cookie Yoder, City Co Federal Credit Union



Kathleen Krauss, Neighbors Credit Union






Lou Grilli, CSCU



Tom Davis, CSCU



Be sure to visit all our sponsors and exhibitors!

Sponsors and Exhibitors