“If you’re fortunate enough to be awarded a CAMEO, the Card Services for Credit Unions® conference gives you a chance to shine among your peers, regardless of your credit union’s size. I always come away with ideas I can implement soon,” said Scott Williams, Chief Operations Officer of Community Alliance Credit Union in Dearborn, MI, and four-time CAMEO winner.

Card Services for Credit Unions® encourages its member credit unions to take an active approach in growing their credit and debit card portfolios. By highlighting the winners and the results of their effective marketing campaigns, the CAMEOs provide an opportunity for other member credit unions to learn industry best practices.

“Meeting with your peers makes you focus more strategically on how you can become more profitable,” said Sara Stern, Vice President of Marketing for Community Credit Union of Florida in Rockledge, FL.  “One of my greatest realizations at last year’s meeting was to see statistically the impact of a card portfolio on the bottom line: cards can be both profitable for credit unions and a great service to our members.”

Jenna Sprehe, Marketing Manager for Card Services for Credit Unions®, added, “We also just launched the new CAMEO Marketing Idea Portal with our 2012 winners campaigns. The website is redesigned to be more user-friendly, searchable by asset size, category and keywords.  By easily accessing past CAMEO-winning marketing campaigns, credit unions can benefit from exploring ideas that have increased profitability for other credit unions.”

To view the new CAMEO website and winning marketing campaigns, visit: www.cscucameo.net. Credit unions can enter to win a 2013 CAMEO Award at www.cscu.net/CAMEOentryform.