Tampa, Fla. (November 14, 2012) – Card Services for Credit Unions (CSCU) has officially opened nominations for its 2013 CAMEO Awards, inviting member credit unions to enter their best marketing campaigns. The CAMEO Awards recognize the most innovative, resourceful and effective marketing campaigns of the year, with CSCU sponsoring the winners to attend its 2013 Solutions Conference, scheduled for April 24-28 in St. Petersburg, FL.
“If you’re fortunate enough to be awarded a CAMEO, the CSCU conference gives you a chance to shine among your peers, regardless of your credit union’s size. I always come away with ideas I can implement soon,” said Scott Williams, Chief Operations Officer of Community Alliance Credit Union in Dearborn, MI, and four-time CAMEO winner.
CSCU encourages its member credit unions to take an active approach in growing their credit and debit card portfolios. By highlighting the winners and the results of their effective marketing campaigns, the CAMEOs provide an opportunity for other member credit unions to learn industry best practices.
“Meeting with your peers makes you focus more strategically on how you can become more profitable,” said Sara Stern, Vice President of Marketing for Community Credit Union of Florida in Rockledge, FL. “One of my greatest realizations at last year’s meeting was to see statistically the impact of a card portfolio on the bottom line: cards can be both profitable for credit unions and a great service to our members.”
Jenna Sprehe, Marketing Manager for CSCU, added, “We also just launched the new CAMEO Marketing Idea Portal with our 2012 winners campaigns. The website is redesigned to be more user-friendly, searchable by asset size, category and keywords. By easily accessing past CAMEO-winning marketing campaigns, credit unions can benefit from exploring ideas that have increased profitability for other credit unions.”
To view the new CAMEO website and winning marketing campaigns, visit: www.cscucameo.net. Credit unions can enter to win a 2013 CAMEO Award at www.cscu.net/CAMEOentryform.
CSCU is the credit union industry’s advocate, partner and leader in total payment solutions. Created by and for credit unions, we are driven by the same principles that guide the industry. We work exclusively with credit unions to provide a customized, holistic offering that maximizes value for both credit unions and their members. CSCU’s services and offerings are focused on driving the growth and success of our nearly 3,000 member credit unions.