Tampa, FL (June 1, 2012) - Card Services for Credit Unions (CSCU) announces the release of a research brief to inform credit unions of the importance of a rewards program.

The study found that rewards programs are one of the keys to success for financial institutions. Credit unions need to offer rewards programs and market them effectively, not only to keep their own members but also to attract new members who are leaving banks.

As an industry leader, CSCU brings member credit unions information on the latest trends. This white paper and other research projects can be found at
About CSCU
CSCU is the credit union industry’s advocate, partner and leader in total payment solutions. Created by and for credit unions, we are driven by the same principles that guide the industry. We work exclusively with credit unions to provide a customized, holistic offering that maximizes value for both credit unions and their members. CSCU’s services and offerings are focused on driving the growth and success of our nearly 3,000 member credit unions.