CSCU TO PRESENT ANNUAL CARD MARKETING AWARDS

TAMPA, FL (April 5, 2012)– Card Services for Credit Unions (CSCU) will award the recipients of the 2012 Card Marketing Awards (CAMEOs) at the CSCU Annual Conference – Ignite2012 in St. Petersburg, Fla. April 25 – 29 at the Renaissance Vinoy Resort and Golf Club. These awards recognize and reward the CSCU member credit unions that developed the most innovative and resourceful marketing campaigns of the year.

“The campaigns prove our credit unions are competing with the big banks —and winning, said Bill Lehman, vice president of portfolio consulting at CSCU. “We provide the forum for our members to share their ideas at our Annual Conference and through our CAMEO online tool.”

This year’s headliner at the conference is Frank Abagnale, whose real-life story inspired the book, movie and play Catch Me If You Can. Mr. Abagnale, who lectures extensively at the FBI academy and field offices, will also present a special fraud seminar on how to reduce your exposure to fraud, forgery and embezzlement.

Other dynamic speakers this year include: Wayne Best, Visa; Michael Marx, Visa; Ken Patterson, Mercator Payments Group; Kristen Christian, Bank Transfer Day; and several credit union executives in a peer panel.

“We are excited about this year’s conference as attendees will have the opportunity to hear from some dynamic speakers and learn from their peer CAMEO winners who continue to set the bar higher each year in attaining great successes with their card programs,” Lehman said.

A record number of nominations, 115 entries from 70 credit unions, were submitted for this year’s CAMEO awards, to be awarded at the Ignite2012 conference on Saturday, April 28th. Winners received registration waivers and travel funds to attend the meeting, where they will be able to network and learn industry best practices from other credit unions’ successful marketing campaigns.

As a result of the excitement in the industry, a new category was introduced this year: Bank to CU Transfer Campaign. Many of our credit unions capitalized on the national buzz and created local marketing campaigns encouraging people to bring their financial relationship to a credit union. The national Bank Transfer Day grassroots campaign was started by Kristen Christian, who will be speaking at the CSCU Annual Conference on Thursday, April 26th and encouraging attendees to make every day bank transfer day.


2012 CAMEO Winners:
Overall Credit Campaign (assets more than $1.6 billion)
First – Randolph-Brooks Federal Credit Union
Second – Atlanta Postal Credit Union
Third – Summit Credit Union

Overall Credit Campaign (assets $600 million to $1.5 billion)
First – Jeanne D’Arc Credit Union
Second – University Federal Credit Union
Third – Marine Federal Credit Union

Overall Credit Campaign (assets $351-$599 million)
First – Community Credit Union of Florida
Second – Altaone Federal Credit Union
Third – MAPS Credit Union

Overall Credit Campaign (assets $200-$350 million)
First – American 1 Credit Union
Second – Envision Credit Union
Third – Red Rocks Credit Union

Overall Credit Campaign (assets $110- $199 million)
First – MemberSource Credit Union
Second – Northwest Preferred FCU
Third – O Bee Credit Union

Overall Credit Campaign (assets $61-$109 million)
First – GEMC Federal Credit Union
Second – Delta County Credit Union
Third – Community Alliance Credit Union

Overall Credit Campaign (assets less than $60 million)
First – Village Community Credit Union
Second – Northwest Georgia Credit Union
Third – Ohio Healthcare FCU

Overall Debit Card Campaign
First – Vons Employees Federal Credit Union
Second – TIC Federal Credit Union
Third – TLC Community Credit Union

Advertising
First - Community Schools Credit Union
Second - Jackson Area Federal Credit Union

Applications
First – America's First Federal Credit Union
Second – Menominee County FCU

Bank to CU Transfer
First – Co-Op Services CU
Second – The Golden 1 Credit Union

Card Design
First – Michigan State University Federal Credit Union
Second – Motorola Employees Credit Union

Direct Mail
First – Americhoice FCU
Second – Seacomm Federal Credit Union

Durbin
First – Fox Communities Credit Union

E-Banking/Mobile Banking/Bill Pay
First – People First Federal Credit Union
Second – CP Federal Credit Union

E-Marketing
First – Brightstar Credit Union
Second – Alabama Teachers CU

Employee Incentives
First – Blackhawk Community Credit Union
Second –PeoplesChoice CU

Newsletters
First – Camino Federal Credit Union
Second – University Credit Union

Portfolio Consulting Services
First – Fox Communities Credit Union
Second – Erie FCU
Second – Peninsula Federal Credit Union
Second – Mountaincrest Credit Union
Second – Red Rocks Credit Union
Second – Brightstar Credit Union

Radio
First – San Antonio Federal Credit Union
Second – Credit Union of Colorado

Rewards
First – Wyandotte Federal Credit Union
Second – Saginaw Medical Federal Credit Union

Website
First – Meridian Trust Federal Credit Union
Second – Ohio University Credit Union

Promotional Items
First – Summit Credit Union - NC
Second – Suncoast Schools Federal Credit Union

Youth Marketing
First – Vacationland FCU
Second – Elga Credit Union

Honorable Mentions – CAMEO Recognition Awards
1st United Services
Altana FCU
Bayer Heritage FCU
Bellco CU
Buffalo Metro FCU
Clarence Community & Schools FCU
Delaware Alliance FCU
Dort FCU
FedChoice FCU
Financial One CU
Frankenmuth CU
Liberty Savings FCU
North Star Community CU
SECU of Maryland, Inc.
Stamford FCU
Team One CU
Verity CU

About CSCU
CSCU is the credit union industry’s advocate, partner and leader in total payment solutions. Created by and for credit unions, we are driven by the same principles that guide the industry. We work exclusively with credit unions to provide a customized, holistic offering that maximizes value for both credit unions and their members. CSCU’s services and offerings are focused on driving the growth and success of our nearly 3,000 member credit unions.
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