CSCU Announces 2013 CAMEO Awards Winners


TAMPA, Fla. (March 8, 2013) Card Services for Credit Unions (CSCU) today announced the winners of its 2013 CAMEO Card Marketing Awards, which recognize member credit unions that developed the most innovative and resourceful marketing campaigns of the year.  Winners will be awarded at CSCU’s Solutions Conference, April 24-28 at the Renaissance Vinoy Resort & Golf Club in St. Petersburg, Fla. 

Ninety-one entries from 70 credit unions nationwide were submitted for this year’s CAMEO competition.  All winners receive conference registration waivers, and overall and category winners receive travel funds to attend the meeting, where attendees will have the opportunity to network and learn industry best practices from other credit unions.

“Our annual conference provides a forum for credit unions to share those best practices that have improved their bottom lines, and marketing efforts are a significant driver of such success,” said Bill Lehman, vice president of portfolio consulting at CSCU.  “The CAMEOs showcase the year’s most successful marketing campaigns that are enabling our members to stay competitive and profitable.”

Following the conference, the 2013 winning campaigns will be added to the Marketing Idea Portal (www.cscucameo.net) where credit unions can search for successful marketing ideas.


The 2013 CAMEO Winners:
    Overall Debit Card Campaign
    First – Vons Employees Federal Credit Union
    Second – Western New York Federal Credit Union
    Third – Seacomm Federal Credit Union

    Overall Credit Campaign (assets less than $60 million)
    First – Columbine Federal Credit Union
    Second – Meijer Credit Union
    Third – Village Community Credit Union

    Overall Credit Campaign (assets $61-$110 million)
    First – Delta County Credit Union
    Second – Community Alliance Credit Union
    Third – GEMC Federal Credit Union

    Overall Credit Campaign (assets $111-$175 million)
    First – O Bee Credit Union
    Second – Saginaw Medical Federal Credit Union
    Third – North Star Community Credit Union

    Overall Credit Campaign (assets $176-$275 million)
    First – Envision Credit Union
    Second – Alabama Teachers Credit Union
    Third – Red Rocks Credit Union

    Overall Credit Campaign (assets $276-$599 million)
    First – MAPS Credit Union
    Second – SCE Federal Credit Union
    Third – Dort Federal Credit Union

    Overall Credit Campaign (assets $600 million to $1.6 billion)
    First – Fox Communities Credit Union
    Second – Ascend Federal Credit Union
    Third – Charter Oak Federal Credit Union

    Overall Credit Campaign (assets more than $1.7 billion)
    First – Randolph Brooks Federal Credit Union
    Second – University Federal Credit Union
    Third – SECU Credit Union

    Activation/Usage (assets less than $100 million)
    First – Stamford Federal Credit Union
    Second – U.P. State Credit Union

    Activation/Usage (assets $100-$500 million)
    First – AmeriChoice Federal Credit Union
    Second – Advantage One Federal Credit Union

    Activation/Usage (assets more than $500 million)
    First – Directions Credit Union
    Second – SAFE Federal Credit Union

    Innovation (assets less than $100 million)
    First – TECU Credit Union
    Second – Clarence Community & Schools FCU

    Innovation (assets $100-$500 million)
    First – Oakland County Credit Union
    Second – American 1 Credit Union

    Innovation (assets more than $500 million)
    First – NASA Federal Credit Union
    Second – Atlanta Postal Credit Union

    Loyalty (assets less than $100 million)
    First – Weber State Credit Union
    Second – Community Schools Credit Union

    Loyalty (assets $100-$500 million)
    First – Brightstar Credit Union
    Second – San Antonio Citizens Federal Credit Union

    Loyalty (assets more than $500 million)
    First – Suncoast Schools Federal Credit Union
    Second – CoastHills Federal Credit Union

    Portfolio Consulting Services
    First – Weber State Credit Union
    Second – Fox Communities Credit Union

    Acquisition (assets less than $100 million)
    First – Qside Federal Credit Union
    Second – SIR Federal Credit Union

    Acquisition (assets $100-$500 million)
    First – University of Michigan Credit Union
    Second – Elga Credit Union

    Acquisition (assets more than $500 million)
    First – Jeanne D'Arc Credit Union
    Second – Motorola Employees Credit Union

    Stand Out Performance (assets less than $100 million)
    First – Buffalo Metro Federal Credit Union
    Second – CrossRoads Community FCU

    Stand Out Performance (assets $100-$500 million)
    First – DuPont Goodrich Federal Credit Union
    Second – OMNI Community Credit Union

    Stand Out Performance (assets more than $500 million)
    First – US Federal Credit Union
    Second – Marine Federal Credit Union

Honorable Mentions
    America's First Federal Credit Union
    Bayer Heritage Federal Credit Union
    CP Federal Credit Union
    FAA Employees Credit Union
    FedChoice Federal Credit Union
    Fremont Federal Credit Union
    Georgia's Own Credit Union
    Kalsee Credit Union
    MemberSource Credit Union
    Meridian Trust Federal Credit Union
    Monroe County Community Credit Union
    NuPath Community Credit Union (formerly Wyandotte)
    People First Federal Credit Union
    PEPCO Federal Credit Union
    Vacationland Federal Credit Union
    Verity Credit Union