Promote the benefits of your card program.
Looking to take the guesswork and mystery out of direct mail card acquisition? Save money and add cardholders with start-to-finish management of the acquisition process.
ProDirect® includes database scoring, customized solicitation, response tracking, new account set-up and card mailing. Plus, debt-to-income calculations based on each credit union's criteria keep mailings UDAP/CARD Act compliant. Turning members into cardholders has never been easier.
Features
- Pre-approved direct mail solicitation program
- Select and brand unique marketing campaigns to reach members and drive your card portfolio
- Multi-touch marketing campaign builds familiarity with proven results
- Increase your card portfolio and revenue growth with professional, cost-effective strategies and coordinated marketing materials
Benefits
- Increased interest income
- Name brand recognition building
- Turnkey implementation—we do all the work
- Flexibility and reliability
- Consistent decisioning
For more information, email products@cscu.net.