Marketing Resource Guide

Take advantage of a complete suite of comprehensive marketing resources to reach cardholders at every stage of the member life cycle.

Visa Resources

Visa Online: Your one-stop destination for doing business with Visa.

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MasterCard Resources

Introducing the MasterCard Marketing Center.

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Penetration

Target prospective cardholders and make your message stick with direct mail, statement inserts and eMarketing.

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Activation

Wake up dormant accounts with low-risk programs, effective direct mail tactics and expert guidance.

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Usage

Keep your card top of wallet and keep your members happy with a wide array of marketing programs and tactics.

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Retention

Take measures to build balances and extend your member relationships with proven programs and complete support.

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