Marketing Resource Guide

Take advantage of a complete suite of comprehensive marketing resources to reach cardholders at every stage of the member life cycle.

Penetration

Target prospective cardholders and make your message stick with direct mail, statement inserts and eMarketing.

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Activation

Wake up dormant accounts with low-risk programs, effective direct mail tactics and expert guidance.

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Usage

Keep your card top of wallet and keep your members happy with a wide array of marketing programs and tactics.

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Retention

Take measures to build balances and extend your member relationships with proven programs and complete support.

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Visa Online and MasterCard Marketing Center

Information regarding Visa Online and MasterCard Marketing Center.

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