GAC: Card Services for Credit Unions® Provides Credit Union
Insights at New Trade Show Experience
Washington, DC. (February 26, 2017) Card Services for Credit Unions® launched its new brand platform: “Payments
Simplified,” Sunday at the Governmental Affairs Conference (GAC) 2017 in
Washington, D.C. Included in the debut is an exciting new Card Services for Credit Unions® trade show
experience designed to reflect the organization’s revised brand
positioning.
"The clean, graphic look illustrates Card Services for Credit Unions® ability to
simplify payments, while the 3-dimensional design expresses the depth of Card Services for Credit Unions®
expertise in payments," says Antonio Hill, Card Services for Credit Unions® Vice President of
Marketing. "The use of white and grays together with Card Services for Credit Unions®
blue is a distinctive approach that will help Card Services for Credit Unions® stand out from
competitors in the credit union space," Hill explains. Central to
Card Services for Credit Unions® delivering on its brand promise of simplifying payments is its partnership
with global card processor FIS; comprehensive thought leadership initiatives
for credit unions leaders; plus the know-how that comes from the experts at
Card Services for Credit Unions® Optimize Consulting Services.
A major focus at Card Services for Credit Unions® booth is the introduction of the “Insights
Wall,” where visitors walk up to the wall and pull out an “Insights Card” from
pockets or envelopes adhered to the wall. Each card provides a brief
insight on critical topics that are impacting credit unions today and in the
future. A person pulling an insights card could win a Starbuck’s gift
card if they were lucky to select a winning card. Additionally, to help
with telling the story of simplifying complexity, Card Services for Credit Unions® has brought Dr. Albert
Einstein back to life. Arguably the smartest person to inhabit Earth,
Einstein will assist booth visitors with selecting insights cards and in taking
selfies. Hill points out that it was Einstein who said, “The definition of
genius is taking the complex and making it simple,” a quote that provided
inspiration for the new brand campaign.
Following
Are The Insights Featured On The Card Services for Credit Unions® Insights Cards at GAC
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About
Card Services for Credit Unions®:
Card Services for Credit Unions® knows
about cards and payments. As a leading provider of processing services to
credit unions, Card Services for Credit Unions® delivers solutions to help simplify the increasingly
complex world of payments. Through one-on-one portfolio consulting, industry
insights, marketing and thought leadership resources, their goal is to help
credit unions not just survive, but thrive.
CONTACT:
Shelly-Ann Henry, PR &
Communications Manager, swilsonhenry@cscu.net